Innovation is usually tied to small start-ups and lone geniuses! Is it possible, for the dinosaurs, of the corporate world to innovate and if so how?

In the following video interviews, Intuit co-founder and chairman Scott Cook, Idealab founder and CEO Bill Gross, and Autodesk president and CEO Carl Bass contend that large, established companies can also make innovation a priority. They discuss why a company should be prepared to spend money on big ideas, how it can remove roadblocks to experimentation, and the merits of creating its very own idea incubators. These interviews were conducted by McKinsey Global Institute partner Michael Chui.