Super Consumers 2 – The case studies!

10% of consumers, drive 30% of revenues and 50% of profits! Interested in real case studies on how to identify & interact with them?

super_Consumers_Economics

Then look no further because the good folks at Nielsen just released the second Chapter of their Super Consumer insights ( I’ve already shared the first part in this blog ) and this time they focus on actual case studies. Take a look at how:

  1. Generac
  2. Crown Media via the Hallmark channel

used the Super consumers concept to fine tune their precision & mass marketing efforts.

Take a look at the full Webinar video

and the supporting presentation.

Have you identified your Super Consumers? Do you have a mechanism to reach them in a clearly targeted way and provide relevant messaging to them?

That’s a question both marketeers as well as media & Advertising technologies providers should have in mind!

One thought on “Super Consumers 2 – The case studies!

  1. Great post. I was checking constantly this blog and I
    am impressed! Very useful information specially the last part :
    ) I care for such information much. I was looking for this certain information for a very long time.
    Thank you and good luck.

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