10% of consumers, drive 30% of revenues and 50% of profits! Interested in real case studies on how to identify & interact with them?
Then look no further because the good folks at Nielsen just released the second Chapter of their Super Consumer insights ( I’ve already shared the first part in this blog ) and this time they focus on actual case studies. Take a look at how:
- Crown Media via the Hallmark channel
used the Super consumers concept to fine tune their precision & mass marketing efforts.
Take a look at the full Webinar video
and the supporting presentation.
Have you identified your Super Consumers? Do you have a mechanism to reach them in a clearly targeted way and provide relevant messaging to them?
That’s a question both marketeers as well as media & Advertising technologies providers should have in mind!
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Thank you and good luck.