How does IAB view 2014? What are the trends & challenges in Digital Advertising for the next 5 years?
During a recent colloquium, organized by IAB France, IAB EVP/CMO David Doty welcomed the audience and presented the year to come from his point of view. Take a look at the full key note adress below (Hint: Starts in French but switches to English past 3:00)
It really is an invaluable reference guide for all that’s important in the years to come. Mr Doty presents the IAB Vision 2014, a five year plan, outlining all the key aspects it contains.
You can check out the full deck here
What’s your favorite prediction / future key point? Is something missing from this plan?