IAB Vision 2014

How does IAB view 2014? What are the trends & challenges in Digital Advertising for the next 5 years?

During a recent colloquium, organized by IAB France, IAB EVP/CMO David Doty welcomed the audience and presented the year to come from his point of view. Take a look at the full key note adress below (Hint: Starts in French but switches to English past 3:00)

It really is an invaluable reference guide for all that’s important in the years to come. Mr Doty presents the IAB Vision 2014, a five year plan, outlining all the key aspects it contains.

You can check out the full deck here

What’s your favorite prediction / future key point? Is something missing from this plan?

2 thoughts on “IAB Vision 2014

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