How does IAB view 2014? What are the trends & challenges in Digital Advertising for the next 5 years?
During a recent colloquium, organized by IAB France, IAB EVP/CMO David Doty welcomed the audience and presented the year to come from his point of view. Take a look at the full key note adress below (Hint: Starts in French but switches to English past 3:00)
It really is an invaluable reference guide for all that’s important in the years to come. Mr Doty presents the IAB Vision 2014, a five year plan, outlining all the key aspects it contains.
You can check out the full deck here
What’s your favorite prediction / future key point? Is something missing from this plan?
Elias on tech, business and everything else... 
Elias, completely agree. Mobility is only increasing and is still at the beginning of the S-curve. MobiYotta is one of my startup baby in that area. MobiYotta is gambling (calculated ?) on the fact that this technology becomes transparent and commonly used, opening up an even large market. fyi see http://www.mobiyotta.com
Dario, MobiYotta combines several of my favorite subjects! I would love to hear more about what you’re doing – perhaps we can take that offline at your earliest convenience…
I recently posted some interesting info regarding loyalty programs (take a look at http://wp.me/p3zkJy-6i ) and you might also like to check out the “Exposure 2013-2014” report from Orange ( http://exposure2013.orangeadvertising.com/ ).