What happens when you embed a Web Site into the real world?

Toyota South Africa in collaboration with Hellocomputer & Draftfcb Johannesburg created something very special indeed…

As part of their campaign for the new RAV4 they tried to connect with their target audience – “The Outdoor Adventurers”. To do so they created a version of their web site embedded within the real world, complete with physical interactive elements.

Take a look at the video to see what it looked like!