What happens when you embed a Web Site into the real world?
Toyota South Africa in collaboration with Hellocomputer & Draftfcb Johannesburg created something very special indeed…
As part of their campaign for the new RAV4 they tried to connect with their target audience – “The Outdoor Adventurers”. To do so they created a version of their web site embedded within the real world, complete with physical interactive elements.
Take a look at the video to see what it looked like!
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