Did you catch the news of the recent investment by WPP in AppNexus? Wondering what it means & how it affects programmatic?

Well there’s no better source to explain the rationale behind this move than WPP’s CEO Martin Sorrell. Just click on the image below to see his interview and be informed not only about the AppNexus investment, but rather on the whole take of WPP on what programmatic holds for the future…

 

For even more details take a look here to find out how the CEOs of AppNexus Brian O’ Kelley & Xaxis Brian Lesser describe the expanded partnership…