Every day, there’s a new article about programmatic marketing: who’s doing it, who’s not doing it, who should be doing it, and why. Even with this deluge of info, it’s easy to forget what, exactly, programmatic marketing is at its core.

Dataxu created very nice movie to answer the question from a marketeer’s perspective… take a look at it via What the #%$@! is Programmatic Marketing?.

 

At tailwind we have been sharing their frustration and had created – in April 2014 – a similar view from the publisher’s point – take a look at What the F*** is Programmatic Trading and what’s in it for us?