Last summer i spent a few days in the beautiful & historic island of Ithaca in Greece. Rest assured i wasn’t thinking about work but rather enjoying the beautiful scenery.

However at some point, during my tour of the island, i stumbled upon a sight that holds the potential to revolutionize Outdoor Advertising and fully integrate it with Digital at the same time! It doesn’t look like much at first glance…

Look at it a bit closer though and you’ll find this ingenious Digital / Outdoor Hybrid, worthy of the heritage legendary King Odysseus has bestowed to the island and its inhabitants.

Yes it’s a flyer (Printed), Yes it’s displayed Outdoors and Yes its “links” to a Digital property www.ithacagreece.com

That’s connecting the Real & Digital world Greek Style 😉